What are QR Codes?

  • May 16, 2017

People are always asking what are QR codes and what exactly they can do for their business. You’ve seen them in magazines, postcards, t-shirts, and even on billboards.  It’s the little box that looks like a jigsaw puzzle or maybe a crazy maze with no solution.

Believe it or not, this technology has been around for a long time. It was developed years ago by Toyota and Denso Wave to track vehicles during manufacturing process.

More recently with the growth of smart phones, marketers have realized the power of the QR code and have been incorporating it into a variety of marketing programs.

The addition of the QR code to many of these initiatives has allowed a company to engage their consumer in new ways by directly connecting them to the experience they are trying to create.

It has become an effective tool to connect consumers to product and services throughout the buying process, even at the point of sale.  It is a very versatile technology that has become more integrated into marketing initiatives and promotional programs.  QR Codes can drive traffic for companies to their website, a promotional micro-site,  click to call phone number, product or demonstration videos, maps, locations or directions, and much more.

Learn more how you can use this tool by contacting our Customer Success Team.